Food as a trade, being a direct relationship between the producers and consumers for many decades, underwent major transformation as the population increased and industrial development began. It became indirect, there were many multiple levels and above all the value chain management of agriculture crops became so complex that it was not easy any more for producer to directly reach out to consumers.
This resulted in a lesser share for the producer as compared to everyone else in the food value chain.
Not all trade is fair. The farmers at the beginning of the chain don’t always get a fair share of the benefits of trade. Fairtrade enables consumers to place this right.
Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. Fairtrade offers farmers a fairer deal and improved terms of trade. This gives them the opportunity to improve their lives and plan for their future.
Standards & Compliance:
Although Adya Naturals products do not carry the Fairtrade mark, it complies with and meets every aspect of Fairtrade standards. These standards are designed to address the imbalance of power in trading and the injustices of conventional trade.
The core purpose of these standards is to remove poverty of the producers and support sustainable development. Like every Fair Trade certified company, Adya Naturals guarantees that their suppliers do not use child or slave labor, that workers are paid a fair living wage, that employment opportunities are available to all workers and that everyone has an equal opportunity for advancement, and that healthy working and living conditions are provided for workers.